eLearning resources and insights

Desiree Gullan Desiree Gullan

How online education is strengthening South Africa’s healthcare system 

As South Africa’s healthcare system comes under growing pressure, pharmacists play an increasingly vital role in frontline care. Through ongoing clinical education with Pharmacy Institute, pharmacy professionals are staying at the forefront of front-line care, guiding treatment choices, responsible self-care, and improving outcomes.

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Desiree Gullan Desiree Gullan

The 0.7-second moment pharmaceutical brands can’t afford to miss 

In 0.7-seconds pharmacy professionals determine which brands succeed. This article highlights how sustained, credible education—not promotion—drives recall, trust, and clinical confidence. Brands that invest in ongoing learning outperform competitors by influencing real decisions at the exact moment they matter most. 

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Desiree Gullan Desiree Gullan

The power of the Recommendation Moment 

Frontline recommendations shape customer decisions in seconds. This article explores how continuous education builds confidence, aligns messaging, and transforms employees into trusted advisors. When knowledge becomes instinct, everyday interactions turn into powerful moments that drive trust, influence choice, and build lasting customer loyalty. 

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Desiree Gullan Desiree Gullan

The 5-Hour Rule that changes everything

Ready to grow smarter, not harder? The 5-Hour Rule shows how one intentional hour a day can elevate your skills, confidence, and career trajectory. It all starts with the mindset that keeps the world’s top performers ahead. 

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Desiree Gullan Desiree Gullan

Microlearning vs. Doom scrolling

We all lose too much time to doom scrolling—but what if that time fuelled your growth instead? Microlearning turns quick breaks into powerful learning moments, helping professionals stay sharp, adaptable, and ahead in a world that never stops changing.

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Desiree Gullan Desiree Gullan

How pharmacists are strengthening SA’s healthcare system 

Pharmacists are stepping up as trusted, accessible frontline advisors, bridging the gap between medical science and patient need. Discover how continuous professional development not only enhances pharmacy knowledge and expertise but also improves patient outcomes, eases pressure on the healthcare system and fosters ethical pharmaceutical partnerships. 

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Desiree Gullan Desiree Gullan

Why pharmacists are way more qualified than Dr Google

Instead of risking outdated or misleading information from “Dr Google,” health questions should best be made with your pharmacist who participate in ongoing education via eLearning platforms such as Pharmacy Institute. Another way G&G Advocacy is making sure pharmacists’ are consumer’s most accessible, trusted first-line health partner. 

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Desiree Gullan Desiree Gullan

Why Pharmacists are key to effective self-care

Pharmacist Healthcare Professionals are vital in promoting smarter self-care, reducing preventable deaths, and improving health literacy. Find out why healthcare leaders should recognise pharmacists as essential patient educators, whose impact extends beyond community wellbeing to long-term economic benefits and why continuous education is essential.

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Desiree Gullan Desiree Gullan

Savvy consumers choose brands that teach instead of push

Savvy shoppers prefer brands that educate rather than push products. Read the seven ways educational marketing is empowering confident, informed buying decisions and building lasting trust. And why consumers are shopping smarter, spending wisely, and rewarding brands that put their needs first.

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Desiree Gullan Desiree Gullan

Why customers prefer information over the hard sell 

We live in a time when information is everywhere, and consumers are savvy and seek information and reviews about products and brands to make informed purchasing decisions. Educational Marketing can turn sales and reseller teams into trusted influencers of consumer’s choice. 

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Desiree Gullan Desiree Gullan

Why franchise education should be non-negotiable 

In franchising, customers buy into a brand—not just a location. Consistency across every touchpoint is key, yet many networks lack the training to deliver it. Franchise education isn’t optional—it’s essential for performance and long-term success.  

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Jana de Necker Jana de Necker

How the private sector can address Apartheid Education

The South African government has long recognized the importance of education in national development. However, apartheid left a lasting negative impact on our workforce. Read more to discover how the private sector can step up where Broad-Based Black Economic Empowerment (B-BBEE) fails.

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Desiree Gullan Desiree Gullan

Futureproof your eLearning for 2025 and beyond.

How people work has changed, and your onboarding should be relevant and meet employees  and external sales teams where they’re at while achieving objectives and integrating, motivating, and preparing new hires for the future.  

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Desiree Gullan Desiree Gullan

How to scale mentorship in your company

Even with 90% of businesses using or considering eLearning, coaching, and mentoring are essential to develop employees and close skills gaps. Here’s how to include them in your eLearning. 

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Desiree Gullan Desiree Gullan

eLearning learnings to take into 2025

90% Of organizations are concerned about employee and internal and external sales retention and are using eLearning as an effective retention strategy. Read more for key eLearning trends to look out for in 2025.

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Desiree Gullan Desiree Gullan

Why repeat key information for online courses

Research shows that adult learners forget their learning material as the hours, days, and weeks go by. Read more about spaced repetition and how it’s proven to enhance long-term knowledge retention and application in the workplace.

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